10 Ways to repurpose your content

Author

Daniel Neale
June 07, 2024

Creating high-quality content takes time and effort, so why not maximize its value by repurposing it?

Repurposing content allows you to reach a wider audience across different platforms and ensures your hard work goes further.

Here are ten effective ways to repurpose your content.

1. Transform Blog Posts into Twitter Threads

Twitter threads are a great way to break down detailed blog posts into bite-sized pieces.

Steps to Repurpose:

  • Identify Key Points: Extract the main points from your blog post.

  • Create a Thread: Write a series of tweets that flow logically, each focusing on a key point.

  • Include Visuals: Add images or infographics from your blog post to enhance engagement.

  • Engage: Encourage your followers to comment and share their thoughts.

2. Convert Blog Content into LinkedIn Posts

LinkedIn is an ideal platform for professional insights and thought leadership.

Steps to Repurpose:

  • Summarize: Condense your blog post into a shorter format suitable for LinkedIn.

  • Add a Personal Touch: Share personal insights or experiences related to the topic.

  • Use Hashtags: Include relevant hashtags to increase visibility.

  • Engage: Respond to comments and engage with your audience to foster discussion.

3. Adapt Blog Posts for Newsletters

Your email subscribers will appreciate getting valuable content directly in their inboxes.

Steps to Repurpose:

  • Summary and Teaser: Write a brief summary of the blog post and include a teaser to encourage subscribers to read more.

  • Link Back: Include a link to the full blog post for those who want to dive deeper.

  • Exclusive Insights: Add exclusive tips or insights not included in the original post to provide extra value.

4. Create Infographics from Blog Content

Infographics are visually appealing and easily shareable on social media and other platforms.

Steps to Repurpose:

  • Identify Key Data: Highlight the key data points and statistics from your blog post.

  • Design: Use tools like Canva or Piktochart to create a visually appealing infographic.

  • Share: Post the infographic on social media, your website, and within your blog post.

5. Develop Blog Posts into Lead Magnets

Turn your in-depth blog content into downloadable resources that can help grow your email list.

Steps to Repurpose:

  • Ebook or Guide: Compile related blog posts into an ebook or comprehensive guide.

  • Checklists and Templates: Create actionable checklists or templates based on your blog content.

  • Promote: Offer these resources as lead magnets in exchange for email sign-ups on your website and social media.

6. Turn Blog Posts into Instagram Carousels

Instagram carousels allow you to share detailed content in a visually engaging format.

Steps to Repurpose:

  • Break Down Content: Split your blog post into several key points, each fitting into a single carousel slide.

  • Design Slides: Use design tools to create visually appealing slides with concise text and relevant images.

  • Engage: Encourage your followers to swipe through and engage with the content.

7. Repurpose into YouTube Videos

Video content is highly engaging and can help you reach a broader audience.

Steps to Repurpose:

  • Script: Write a script based on your blog post, ensuring it flows naturally for video format.

  • Record: Use a quality camera and microphone to record your video.

  • Edit: Edit the video to include visuals, transitions, and calls-to-action.

  • Optimize: Upload to YouTube with an optimized title, description, and tags for SEO.

8. Create Podcast Episodes from Blog Posts

Podcasts are a popular way for people to consume content on the go.

Steps to Repurpose:

  • Script or Outline: Use your blog post as a script or outline for your podcast episode.

  • Record: Record your podcast using a quality microphone and editing software.

  • Publish: Upload your episode to podcast platforms like Apple Podcasts, Spotify, and Google Podcasts.

  • Promote: Promote the episode on your blog and social media.

9. Convert Blog Posts into Online Courses

If you have a series of related blog posts, consider turning them into an online course.

Steps to Repurpose:

  • Outline Course Modules: Organize your blog posts into a structured course outline.

  • Create Videos: Record video lessons for each module.

  • Include Resources: Add supplementary resources like worksheets, quizzes, and reading materials.

  • Host and Sell: Use platforms like Teachable or Udemy to host and sell your course.

10. Turn Content into LinkedIn Articles

LinkedIn articles can reach a professional audience and showcase your expertise.

Steps to Repurpose:

  • Format for LinkedIn: Adapt your blog post into a format suitable for LinkedIn's article feature.

  • Optimize for Engagement: Use headings, bullet points, and images to break up text and keep readers engaged.

  • Share and Engage: Share the article on your LinkedIn profile and engage with readers in the comments.

By repurposing your content across various platforms and formats, you can extend its reach and lifespan, ensuring that your hard work pays off multiple times over. Implement these strategies to maximize your content’s impact and grow your audience effectively.