6 Ways to monetize your newsletter

Newsletters are great because they are one of the highest converting advertising channels and they can be monetized in many ways.

In this post, I will show you 6 of the best ways to monetize your newsletter.

Sponsors

Getting sponsors is a great way to monetize a newsletter. The sponsors pay you for including a section in your newsletter post that promotes the company. This can either be just a link or it can even be a dedicated article promoting the company.

The amount you can charge for a sponsorship depends a lot on your niche and audience. However, you can expect to earn $20 for every one thousand people on your email list for a sponsorship.

You can have multiple sponsors on the same email as well and you can sell sponsorship packages where sponsors can buy multiple sponsorship placements.

To get sponsors, you can put a line in your emails linking to a booking form or you can reach out to companies on Linkedin.

Ads

Another way to monetize a newsletter is with ads. Companies like Beehiiv will send you ad opportunities that they think are relevant to your newsletter and you can place them in to your posts.

Alternatively, you can monetize a blog with Google adsense and send the traffic to the blog from the newsletter.

Affiliate

Affiliate marketing is where you get paid a commission of selling someone else’s product.

To make money from affiliate with a newsletter, you would include links to products where you get paid a commission for any sales.

To find affiliate opportunities, look for companies in your niche and see if they have affiliate programs or message them.

Premium Content

Platforms like Beehiiv allow you to have a premium section for your newsletter that only gets promoted to premium subscribers.

Having premium content can be a great way to add monthly recurring revenue to your newsletter.

Physical products

Another option is to create your own physical products that you promote to your newsletter.

Examples could be t-shirts with custom designs or physical products that you dropship through Shopify.

Digital Products

The overall best way to monetize a newsletter is with digital products. This is where you create a product that is completely digital and sell it to your audience.

Examples can be courses, ebooks or lighting presets.

To sell the digital products you can use platforms like Gumroad, Lemonsqueezy or Podia.

I go into full detail about growing a digital creator business in the digital creator 2.0