7 Ways to monetize an email list

Author

Daniel Neale
September 22, 2024

In partnership with

Email is a great way to generate an online income because you own the email list and you can market to the email list multiple times.

In this email, I will show you different ways that you can monetize your email list.

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1. Affiliate Marketing:

Affiliate marketing is where you put a link to someone else’s product in your email and then you get paid a commission if they buy the product.

Affiliate marketing can be an easy way to monetize early on, but sponsorships often can drive more revenue.

2. Sponsorships:

Sponsorships can be a significant revenue driver. You can automate this system by using Passionfroot which is a website that manages your sponsorships. To get sponsors you can reach out to companies in your niche via Linkedin and email.

Either you can make sponsors pay you for each click you generate (CPC) or you can make them pay you for the number of views you will generate. Usually, you can charge about $20 per 1000 views.

3. Digital Products:

Digital products are one of the best ways to monetize your email list. You create a product that is tailored to your audience and then host it on a platform like Gumroad, Lemonsqueezy or Podia. Once you have made it, you can sell it passively and keep most of the revenue.

4. Selling Services:

Do you offer consulting, coaching, or freelancing services? Your email list is the perfect place to promote them. Highlight case studies and testimonials to showcase how you can solve your audience's problems.

5. E-commerce:

Another way you can monetize is by creating your own physical products and marketing them to your email list. This is less passive than selling digital products and with lower profit margins, but it can still pay well.

6. Software:

Creating your own software can also be very lucrative. There are individual creators making $100k+ per month from software that they have made.

7. SparkLoop Upscribe, and Beehiiv Boosts:

Sparkloop Upscribe and Beehiiv boosts is where a widget with other newsletter recommendations appears after someone subscribes to your newsletter. If someone subscribes to another newsletter and then engages with the newsletter, you get paid a commission. Usually, you will get between $1 and $6.

If you can create a good ad creative, it is actually possible to get the money it cost to get the subscriber just from the commission from upscribe or boosts. But, this usually stops as you scale the ads.

If you want to learn how to grow and monetize an Instagram page, take a look at the Instagram Digital Creator 2.0

I also offer Instagram page audits here.

And I have a done for you service here.

Dan