8 Solopreneur Digital Product Marketing Lessons I wish I knew at 20

At 29, I've gathered a few crucial lessons from my journey as an online solopreneur.

Here are the top eight insights I wish I had known when I was 20:

1. Diversify Your Traffic Sources

After graduating in 2018, I built content websites answering questions from Google searches. It was lucrative, earning $11,000 a month at its peak. However, relying solely on Google for traffic proved risky.

When Google's algorithm changed, my traffic and income plummeted overnight. Diversifying traffic sources and revenue streams is essential to prevent such sudden losses.

2. High Ticket Services vs. Low-Cost Products

Selling high-ticket services or products can quickly boost your income. For instance, a $1,000 coaching offer needs only 10 sales to reach $10,000 a month. In contrast, selling $20 products requires 500 sales. Marketing high-ticket items is often easier because the problem you solve is more defined, and you know your target audience well.

3. Solve Clear and Painful Problems

The clearer and more painful the problem you solve, the easier your marketing will be, and the higher prices you can charge. Success isn't about going viral; it's about showing your audience how your product solves their problems. Even with a smaller audience, like Ravi Abuvala's, you can earn significantly if your product's value is clear.

4. Understand Compounding and Patience

Success takes time and persistence. Initially, you may see little to no results, but unseen compounding is happening. Over time, as you refine your content and sales strategies, your efforts will start to pay off. Don’t quit too early; consistent effort leads to gradual and significant gains.

5. Build a Business Around Your Desired Lifestyle

Design your business to fit your lifestyle preferences. For instance, I prefer not dealing with clients or sales calls, so I focus on digital products, software, and affiliate marketing. Find a business model that aligns with how you want to work and live.

6. Avoid Industry Bubbles

While learning from others in your niche is valuable, don't get trapped in industry bubbles. Explore different traffic generation and monetization methods. For example, repurpose your blog content for Facebook pages to diversify traffic sources and revenue streams.

7. Move Your Audience to Owned Platforms

Grow your audience on platforms like YouTube and Instagram, but also move them to owned platforms such as email lists, podcasts, or communities. This way, if you lose your following on social media, you still have a direct connection with your audience.

8. Establish a Routine

A consistent routine helps maintain productivity. Plan your day with specific tasks at set times. For example, I work on Instagram in the morning, plan YouTube videos in the afternoon, and handle other tasks in the evening. A structured routine saves time and energy, making it easier to stay consistent.

Building an online business is a marathon, not a sprint. Keep these lessons in mind as you navigate your journey.

If you want to learn how to grow your digital product business, in a sustainable way, take a look at the Digital Creator 2.0