8 Strategies to grow your digital product business

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Are you looking to grow your audience and start making serious income with digital products?

In today’s email, I’m sharing 8 powerful tips and strategies that helped me grow my audience to over 160,000 people across social profiles in the last year.

These insights are battle-tested and can give you a solid edge in your digital business journey.

Tip 1: The Importance of Niche Selection

Choosing the right niche can make or break your success with digital products. It’s crucial to pick a niche that addresses a clear pain point and where the audience is aware of that pain.

For example, topics like improving conversions for e-commerce stores or learning Python programming are perfect because they directly tackle problems your audience is eager to solve.

Your niche should also have plenty of content opportunities and ideally be a high-income area so you can charge higher price points. And, of course, having expertise in your niche will make everything easier, from content creation to establishing authority.

Tip 2: Leveraging Instagram for Growth

Instagram is a goldmine for growing your audience, especially because it makes it easier to build your email list and promote products compared to platforms like TikTok and YouTube Shorts.

Utilize Instagram’s features like stories to build trust and authority. Remember, staying consistent with your niche is key, as Instagram followers are more likely to see your content.

Tip 3: The Power of Email Marketing

If you’re not using email marketing, you’re leaving money on the table. Most of my sales come from my email list, where I can build trust and demand over time.

Your email list allows you to connect with your audience on a deeper level, providing consistent value and guiding them toward your products. Plus, emails offer additional monetization opportunities, like including ads or affiliate marketing links.

Tip 4: Long-Form YouTube Videos for Marketing

Long-form YouTube videos are incredibly powerful for building trust and engaging your audience. The longer someone engages with your content, the more likely they are to buy from you.

Unlike other platforms, YouTube content has a long lifespan, compounding views and building trust over time. It’s also a great way to grow your email list with highly engaged subscribers.

Tip 5: Pinterest for the Right Niches

Pinterest can be a surprisingly effective platform if you’re in a niche that resonates with its user base, like cooking, DIY, or arts and crafts.

Pins have a long lifespan and can drive consistent traffic to your content or products. If you’re in the right niche, Pinterest could become a significant source of high-quality traffic and income.

Tip 6: Importance of Bundles and Upsells

Your most valuable customers are the ones who have already bought from you. By offering product bundles and upsells, you give them more opportunities to purchase, increasing your revenue.

Make sure your upsells are closely related to the original product to maximize conversions.

Tip 7: Exploring Additional Income Streams

Don’t rely solely on digital product sales. There are numerous passive income streams you can tap into, such as affiliate marketing, referral commissions, or high-ticket services and coaching.

Diversifying your income not only boosts your revenue but also stabilizes it.

Tip 8: Crafting Effective Lead Magnets

To grow your email list, you need irresistible lead magnets—free resources that solve a specific pain point.

They should be easy to consume and directly related to your paid products. A well-crafted lead magnet is your ticket to converting social media followers into email subscribers, who are more likely to become paying customers.

If you want to learn how to grow on Instagram and market digital products, take a look at the Instagram Digital Creator 2.0