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8 Tips to make your blog post go viral
Daniel Neale
May 15, 2024
Creating a blog post that goes viral is the dream of every content creator. While there's no guaranteed formula for virality, there are several strategies you can use to increase the chances of your post getting widespread attention. Here are eight tips to help your blog post go viral.
1. Have a Good Hook
The hook is the first part of the post that the viewer sees, that draws them in. A strong hook grabs your readers' attention from the start and compels them to keep reading. Here's how to create an effective hook:
- Look for hooks that have gone viral in your niche: The best way to create a good hook, is to look for hooks that have gone viral in your niche and then to recreate your own variation.
The hook is especially important when it comes to social media because the algorithms will push the content out more if it gets good engagement.
- Post on Multiple Platforms: Share your blog post on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
- Repurpose the post to be appropriate for the platform: For Instagram, you should convert it into a reel, for twitter a thread and for Pinterest an image.
3. Do Manual Outreach to People in Your Niche
Reaching out to influencers and thought leaders in your niche can amplify your post's reach. Here's how to do it:
- Send Personalized Emails: Contact influencers and bloggers with a personalized email introducing your post and explaining why it might interest them.
- Comment on Relevant Blogs and Forums: Engage with the community by commenting on related blogs and forums, leaving a link to your post where appropriate.
- Comment on Relevant Twitter and linkedin posts: Engage with the community by commenting on related blogs and forums, leaving a link to your post where appropriate.
Your email subscribers are already interested in your content, making them the perfect audience to help spread your post:
- Highlight the Post in Your Newsletter: Include a section in your newsletter that showcases your new blog post.
- Encourage Sharing: Ask your subscribers to share the post with their network.
Make it easy for readers to share your content with their network by including social share buttons:
- Add Share Buttons for Major Platforms: Include buttons for Facebook, Twitter, LinkedIn, and Pinterest.
- Use Click-to-Tweet Links: Highlight key quotes or points in your post with Click-to-Tweet links to encourage sharing.
6. Include a Pinnable Image on the Post
Pinterest is a visual platform that can drive significant traffic to your blog. Here's how to make your post Pinterest-friendly:
- Create a Pinnable Image: Design a visually appealing image with the post title and include it in your blog.
- Optimize for Pinterest: Use a vertical image format and add relevant keywords to the image description.
7. Include Original Research
Original research adds value and makes your content more sharable. Here's how to incorporate it into your post:
- Conduct Surveys or Studies: Gather unique data by conducting surveys or studies related to your topic.
- Share Insights and Data: Present your findings in a clear and engaging way, using charts or infographics.
8. Tag Influencers in Your Niche
Tagging influencers can increase your post's visibility and credibility. Here's how to do it effectively:
- Mention Influencers in Your Post: Reference influencers’ quotes, ideas, or work in your blog post.
- Tag Them on Social Media: When you share your post on social media, tag the influencers you mentioned to get their attention.
By implementing these eight tips, you can significantly increase the chances of your blog post going viral. Remember, creating high-quality content that resonates with your audience is the foundation of any successful viral campaign. Combine that with strategic promotion and engagement, and you'll be well on your way to achieving viral success.
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