8 Ways to get traffic to digital products

If you’re looking to sell digital products online, getting traffic to your offers is crucial.

Without eyeballs on your products, even the best creations can go unnoticed.

That’s why I’m excited to share with you eight powerful strategies to get traffic flowing to your digital products.

1. Instagram: Tap into a Massive Audience

Instagram’s huge user base makes it a goldmine for traffic. Whether you’re posting images, carousels, or reels, you can directly link to your products from your bio, stories, or even DMs. The key is to grow your Instagram following with niche-related content, then use lead magnets to build your email list. Automations like ManyChat can help you seamlessly send traffic from Instagram to your products.

I made a in-depth course on how to grow on Instagram and monetize with digital products with the Instagram Digital Creator 2.0

2. Pinterest: Ideal for Certain Niches

Pinterest can be another strong traffic source, especially for female-oriented niches. You can create pins that link directly to your products or to content that subtly promotes them. Plus, Pinterest is great for building your email list and generating ad revenue from your site.

3. SEO: Capture Search Traffic

Search Engine Optimization (SEO) allows you to rank on Google for relevant searches in your niche. While SEO has become more challenging with recent updates, it can still be a valuable bonus traffic source. Keep an eye on the evolving landscape of AI search engines as they may create new opportunities in the future.

4. YouTube: The Power of Long-Form Video

While short-form content is popular, long-form YouTube videos are king when it comes to building trust and demand for your products. The lifespan of a YouTube video can be years, making it a powerful, compounding source of traffic. Link to your products and email list in the video descriptions for maximum impact.

5. Email Marketing: High-Converting Traffic

Email is one of the highest-converting channels out there. Regular emails that promote your products or provide value in your niche can build trust and demand over time. You can monetize your email list in various ways, from your own offers to affiliate marketing.

6. Facebook Pages: Viral Potential for the Right Niche

Facebook Pages can still drive a lot of traffic, particularly in niches that appeal to an older audience. While not the best for direct sales, Facebook Pages are excellent for growing your email list and generating site traffic.

7. Twitter & LinkedIn: Written Content for Professional Niches

If you’re in a money-related or professional niche, Twitter and LinkedIn can be valuable platforms. Growing on these platforms requires more skill and credibility, but they can be very effective when done right.

8. Paid Traffic: Invest in Facebook Ads and Instagram Shoutouts

Paid traffic, particularly through Facebook ads, can quickly drive targeted traffic to your products. Before diving into paid ads, make sure your marketing is dialed in to keep costs low. Consider starting with retargeting ads for the best ROI.