8 Ways to grow your newsletter

There are many ways that you can drive traffic to your newsletter. In this post, I will show 8 ways that you can get more subscribers for your newsletter.

1. Instagram

With over a billion active users, Instagram is a visual powerhouse. To drive traffic from Instagram, focus on creating engaging, high-quality images and stories that resonate with your audience.

The trick to getting subscribers to your newsletter from Instagram is to use manychat. This is an app that allows you to automatically link people to your newsletter subscription page when they comment a certain word.

So, what you do is you tell people to comment a certain word in order to get the link to your newsletter. The best way to do this is by creating a lead magnet which people comment to receive. In order to get the lead magnet, the person needs to enter their email and subscribe to your newsletter.

I go into full detail about using Instagram to grow your newsletter in the digital creator 2.0

2. LinkedIn

LinkedIn is the go-to platform for professional networking. It offers a unique opportunity to share more in-depth content that appeals to industry professionals.

Right now LinkedIn is giving great reach, especially with carousel and image posts.

The trick is to really capture people’s attention with a good hook.

Also, regularly posting articles or sharing updates that link back to your newsletter can help you reach a more professional audience which typically has a lot of spending power.

Engaging with comments and participating in industry-specific groups will also increase your visibility and drive subscribers.

Also, make sure to link to your newsletter from your bio and from within the posts themselves or the comments. LinkedIn can be a great place to grow your email list!

Bonus tip: LinkedIn is also a great place to find sponsors.

3. Twitter

The fast-paced nature of Twitter makes it ideal for sharing quick updates about your newsletter.

Use engaging tweets, relevant hashtags, and eye-catching images or videos to draw attention. Engaging with followers through replies and retweets can also boost your visibility.

The trick to get a lot of views on Twitter is to create threads that have a strong hook. The easiest way to find them is to look for threads that went viral for your competitors.

Don’t forget to pin a tweet with a link to your newsletter on your profile and include links to your newsletter as replies to your tweets themselves.

4. Pinterest

Pinterest is an underutilized platform that can drive significant traffic, particularly if your newsletter includes visual content like tutorials, infographics, or listicles.

Create pins with attractive, vertical images that link back to your newsletter sign-up page.

Organize your pins into well-curated boards and use SEO-friendly descriptions to enhance discoverability.

The great thing about Pinterest is that it allows you to directly link to your newsletter from within the pin.

5. Facebook Pages

Despite changes in the algorithm that reduce the organic reach of business pages, Facebook still holds value for promoting newsletters.

Share engaging content regularly and encourage interaction by starting conversations and posting questions.

The trick to Facebook is to gain initial traction by buying page likes cheaply, then you create image posts and link to your newsletter in the comments.

Utilize Facebook Insights to optimize your posting times and measure engagement rates.

6. SEO (Search Engine Optimization)

SEO has become a lot harder for newsletter promoters, but there is still some traffic to be had.

Optimize your subscription pages with relevant keywords, quality links, and a mobile-friendly design.

Ensure your content answers the questions your target audience is asking and use meta descriptions to improve visibility in search engine results.

Regular updates to old content can also improve rankings.

7. Flipboard

Flipboard allows you to create your own magazines filled with content related to your newsletter topics and other sources.

By curating content on specific topics, you can attract readers who are interested in your niche.

Promote your Flipboard magazine on your subscription pages and other social media platforms to maximize exposure.

8. Facebook ads

Facebook ads can be a great way to get traffic to your newsletter. What you do is create ads that go to your lead magnets.

Use Sparkloop Upscribe and a welcome sequence that promotes your digital products so that you can break-even on the adspend.

Each of these platforms offers unique benefits and can be tailored to suit the specific needs of your newsletter. By diversifying your approach and consistently engaging with each source, you can significantly increase the subscribers to your newsletter and build a loyal following.