Create a business that suits your life

You see a lot of people talking about how much money they are making online.

But, they hide the unglamorous stuff, like having to deal with clients, do cold outreach, deal with low profit margins, or work crazy long hours.

The goal should be to create a business that gives you the type of life that you want.

So, for me, this means that the business should:

• Not require a full time workweek to maintain it

• Have good profit margins

• Be able to be worked on at any time

• Not require me to have to talk to clients or do cold outreach

• Automatically fulfill the sales

And the nice thing about growing a digital product business on Instagram is that it fulfills these requirements.

It does not have to require a huge amount of time to do. You could do it in an hour each day if you wanted to.

And digital products can be automatically delivered using platforms like Gumroad or Lemonsqueezy.

Over time, the email list will also grow, giving additional monetization opportunities which are easy to fulfill such as the newsletter referrals and in email sponsorships.

In the Digital Creator 2.0, I show how to get all of the setup done (such as choosing a niche, creating the email flows, creating lead magnets, etc) and how to go about creating reels, from there it is just about consistently creating reels and improving them based on the results.