8 Unsaturated Digital Product Ideas

Digital products are a great way to generate online income because they don’t involve any manual fulfilment. The only work you have to do is to create and market the product.

As someone who has successfully leveraged this market, I'm excited to share eight digital product ideas that are relatively unsaturated and can provide a significant income stream.

Useful websites

Manychat.com: This Instagram app allows you to automate your Instagram DMs. You can use it to automate your links to your lead magnets to grow your newsletter.

Hissocialstocks and hersocialstocks: Faceless footage for your Instagram.

1. Presets for Photography and Video Editing

Presets, particularly for tools like Lightroom and various video editing software, are incredibly popular. They allow users to apply professional-looking edits to their photos or videos with a single click. Creating and selling these presets can be a lucrative venture, as they require little to no overhead after the initial development and can continuously generate income.

2. Video LUTs (Look-Up Tables)

Similar to presets, LUTs are used in the video editing process to apply color grading adjustments across various footage clips. Offering unique color profiles through LUTs can cater to videographers looking to achieve specific aesthetics, thus opening another revenue channel that taps into the booming video content market.

3. Framer Templates

For those with web development skills, creating and selling Framer templates can be a profitable niche. As website creation platforms evolve, templates that simplify the design process are in high demand. Designing visually appealing and functional templates can attract a wide range of customers, from businesses to individual creators.

4. E-books

E-books are a fantastic way to package and sell information. Whether it's a guide, a novel, or a how-to manual, e-books offer a way to monetize expertise or creative content. They require minimal costs to produce and can be sold indefinitely, providing a passive income as long as there's demand.

5. Notion Templates

With the rise of Notion as a productivity and organization tool, there's a growing market for customized Notion templates. These templates can range from project management layouts to personal budget trackers. Selling these templates can attract both individual users and teams looking to optimize their workflows.

6. Membership Platforms

Creating a subscription-based membership platform can provide consistent revenue. Platforms like Skool allow creators to offer exclusive content, early access, or additional services to subscribers. This model builds a community around your content while ensuring a steady income.

7. Digital Stickers and Prints

Digital stickers and prints offer a creative outlet for graphic designers. These can be sold as digital downloads or physical products, depending on the platform and target audience. The key to success in this niche is unique, eye-catching designs that appeal to specific interests or trends.

8. Courses

Developing and selling online courses can transform expertise into a substantial income. Whether it's a course on video production, cooking, or programming, quality content that delivers real learning value can command high prices. Online courses not only establish you as an authority in your field but also create long-term engagement with your audience.

How to market your digital products

To market your digital products, the easiest way is to create content on social media.

The way to do it is to look for accounts in your niche on social media and to look for their highest performing content. Then you model your own content based on proven content.

Once you start getting a following and views, you then can either direct people directly towards your paid digital product or you can send people to a free product to get them onto your email list.

Getting people onto your email list has a lot of value because it is an asset that you own and can market to over time.

Good platforms to market your digital products are Linkedin, Twitter, Instagram, Pinterest, Youtube and Tiktok

I go into full detail about growing an audience and marketing digital products in the Digital Creator 2.0