You don't have enough experience to grow a digital product business?

Hey,

The Wright Brothers are two of the most famous engineers in history.

You likely know they built the first aeroplane, but here’s something you might not know:

They had zero qualifications in aviation.

Considering the race to the skies was so heated—with the government funding some of the smartest minds to solve the problem of flight—it’s impressive that the winners were two brothers who first owned a press business, followed by a bicycle business.

Their story teaches us an important truth about success:

You do not need to be an expert to succeed within your field.

In fact, not being an expert can be an advantage. For example, the Wright Brothers used the ‘tilt’ mechanics from bicycles to turn planes. If they tried the same tactics as everyone else, they’d have got the same disappointing results.

This story echoes throughout history.

Steve Jobs had no formal engineering education. Zuckerberg had no expertise in connecting people. Hell, Edison only went to school for three months and now he lights up every school in the world.

If they let their lack of experience stop them, the world would be a much worse place.

And the same is true online.

People think they don’t have enough authority to start sharing their expertise on Instagram. They hide in the shadows despite having something interesting to say.

But the internet doesn’t care about your qualifications.

It cares about your curiosity.

You do not need permission to start. If you have ideas you believe in or a skill you enjoy, you owe it to yourself to create content.

And you don’t need to show your face to grow a successful Instagram page. Many people are building faceless theme pages that attract huge followings and sell related digital products.

Instagram is a magnet for opportunities. It’s the best chance we’ve had to transform our passions into professions. But this doesn’t happen if you’re sleeping on the sidelines.

Like the Wright Brothers, you gotta put yourself out there—even if it’s uncomfortable.

Hell, when I shared my first Instagram post, a year ago, I was just transitioning away from SEO and who thought Instagram was just for clout. I had little experience in social media.

Now I’m grateful to say almost 160,000 people follow my journey on IG.

It’s absolutely bonkers… but it only happened because I realized the truth:

You don’t create content because you’re an expert. You create content to become one.

Besides, most people aren’t looking for gurus. They’re looking for guides.

If you’re enthusiastic, hardworking, and committed to your craft, there will always be room for you online.

Keep hitting publish.

It’s worth every post,

Checkout the Digital Creator 2.0 if you want to learn how to grow and monetize a digital product business.