How to efficiently create content for multiple platforms

For people who are just getting started, I think that Instagram is the best platform to quickly build and monetize a following.

This is because you can go viral without any followers and because you can use stories to sell to your audience. Manychat is also very useful for building up your email list.

However, it is not ideal to rely on just one platform in the long run. The algorithm might start working against you, you might get banned or something else might happen.

Ideally, you would be getting people to your email list from multiple platforms. But, it can be time consuming just to make content for one platform, let alone multiple.

Here’s how you create content quickly for multiple platforms:

First you need to come up with a topic idea. The easiest way to do that is by looking at threads that have gone viral on Twitter, Instagram, Tiktok, Youtube or other social media sites.

Then, you convert it into your own Twitter thread, in your own writing with your own spin, that you post on Twitter. You then take that exact content and use it for Linkedin. You then use Canva to convert it into carousel posts for Instagram and Tiktok. You can also turn it into an 8 second reel relatively easily using Capcut.

And there you go. With just one idea, you have made the content for 4 different platforms. You can also use it to create a Youtube video.

Ideally, you would find multiple viral topic ideas in one go so that you can bulk create the content.

If you have not yet started on any platform, you may be interested in my Digital Creator 2.0 course that shows you how to grow on Instagram specifically.