High ticket vs low ticket for Instagram

In partnership with

There is a secret that most large Instagram accounts have and that is that they don’t actually make that much money from selling low ticket products.

Most people start out when growing online with the goal of selling low ticket products at the $97 range, but the truth is that for most accounts that are earning a good income, the majority comes from high ticket products.

You see the thing is that it is not that much harder to sell a high ticket product such as coaching or a service offer than it is to sell a low ticket product.

So, this results in:

1) That you will typically make a lot more money selling a high ticket product vs a low ticket product

2) If you want to make low ticket work, it is necessary to get a lot of traffic to your offer.

In my opinion, this is actually a good thing, because it means that you can make a lot more money from the same audience simply by switching to a high ticket offer.

However, there are some differences when it comes to selling a high ticket offer instead of a low ticket offer.

First, you will likely need to have a VSL which is a video sales letter. Basically, it’s a video where you highlight the reasons to buy your high ticket product, its benefits, testimonials, etc.

Next, you will likely need to do sales calls because people usually need to speak to you before they will hand over a lot of money.

Finally, you need to have a good nurturing system that takes cold traffic to warm such as via emails and with direct messages.

If you want to work with me to scale your high ticket offer on Instagram, you can book a call with me here.