It can take multiple attempts to go viral

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When I first uploaded this reel, I only got 12k views:

Whereas, when I uploaded this almost identical reel, I got over 600k views:

So, why is this?

First of all the one that went viral, got a huge amount of shares. Shares are very powerful on Instagram, so it is like that the shares are the main reason.

Second, just pure randomness, sometimes, you will make a good reel that just does not do well.

This is why, when you are sure you have a good idea for a reel, it can be worthwhile to make multiple variations of it.

Dan