How to make the perfect content strategy in 5 minutes

Creating an effective content marketing strategy doesn't have to be a time-consuming task. In this quick guide, I'll walk you through a streamlined approach that has helped me attract over 3,000 customers for my online business.

This method enhances every aspect of your funnel—from outreach and partnerships to ads and more. Let's dive into how you can build a powerful content strategy in just five minutes.

Step 1: Answer Frequently Asked Questions

Center your content strategy around answering frequently asked questions related to your product, service, or industry. This approach is quick, simple, and highly effective.

Benefits:

• Direct Relevance: You address real concerns and interests of your audience.

• Engagement: Answering questions can be done in engaging ways through examples, stories, or straightforward explanations.

Execution:

• Variety in Format: You can use videos, blog posts, social media updates, and more to answer these questions.

• Engagement Techniques: Make it interesting by incorporating different formats like stories or examples.

Step 2: List 200 FAQs

Create a comprehensive list of 200 frequently asked questions or common objections and put them in a spreadsheet. This list will serve as your content bank, ensuring you never run out of ideas.

Why 200?

• Content Abundance: With 200 FAQs, you have enough content to keep producing without running out of ideas.

• Repetition is Key: By the time you cycle through all 200, repeating them won't matter as repetition reinforces learning and retention.

Process:

• Research: Identify common questions from customer interactions, industry forums, and competitor content.

• Organize: Store these questions in a spreadsheet for easy access and planning.

Step 3: Crosspost Content

Leverage different platforms to maximize your reach without creating unique content for each one. Start with creating content for Twitter (now X) and then use a posting tool to crosspost to LinkedIn, Instagram, and Facebook.

Platform Diversity:

• Different Audiences: Each platform has a unique audience, ensuring wider reach.

• Efficiency: Save time by repurposing the same content across multiple channels.

Tools:

• Scheduling Tools: Use tools like Hootsuite, Buffer, or Hypefury to automate posting across multiple platforms.

Step 4: Short Form Videos

Create one short form video per day answering one FAQ. Short form content is perfect for capturing attention quickly.

Key Focus:

• Engaging Hook: Capture your audience's attention within the first few seconds.

• Cross-Platform Posting: Share the same video on TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.

Benefits:

• Quick Testing: Short videos are great for testing different ideas and concepts.

• Broad Reach: Different platforms attract different types of users, increasing your overall exposure.

Step 5: Analyze and Expand

Sort your posts by engagement—likes, comments, and shares—and create long form content based on the most popular short form videos or tweets.

Strategy:

• Engagement Indicators: Use engagement metrics to identify what content resonates most with your audience.

• Long Form Content: Develop in-depth videos or articles on high-performing topics to build trust and authority.

Execution:

• Video Creation: Produce long form videos that dive deeper into popular short form topics.

• Article Writing: Expand on popular posts with detailed blog articles or guides.

Step 6: Regular Newsletters

Send a newsletter to your email list at least twice per week. Newsletters are a direct link from your thoughts to your audience's inboxes and are vital for building relationships.

Frequency:

• Optimal Cadence: Aim for 3-5 times per week if possible, but start with at least two.

• Content Mix: Include a mix of educational content, updates, and promotional material.

Benefits:

• Direct Communication: Newsletters offer a personal touch and keep your audience engaged.

• Conversion Tool: Regular newsletters help convert subscribers into clients over time.

Step 7: Posting Schedule

To keep your content strategy on track, follow a consistent posting schedule.

Recommended Schedule:

• Social Media Posts: Post on Twitter, LinkedIn, Facebook, and Instagram at least five times per day.

• Short Form Videos: Upload one short form video per day.

• Long Form Videos: Produce and post two long form videos per week based on your most engaging content.

• Newsletters: Send at least two newsletters per week, preferably more.

Automation:

• Use Tools: Automate your posting schedule with tools like Hootsuite, Buffer, or Hypefury to ensure consistency without overwhelming yourself.

Conclusion

This content strategy is highly effective and doesn’t require a significant time investment. By answering FAQs, leveraging multiple platforms, creating engaging short form content, and maintaining a consistent posting schedule, you can build a strong content marketing strategy in just five minutes a day. Implement this strategy, and watch your client base grow!