- Digital Creator
- Posts
- Personal brand vs Faceless for IG
Personal brand vs Faceless for IG
A decision you have to make when first growing an Instagram page is if you want to do it faceless or as a personal brand.
There are advantages and disadvantages to both.
The biggest benefit of a faceless page is that no one will get to see you. But, that comes at the cost that it is also much more difficult to build trust on a faceless page.
This can make it a lot harder to sell higher ticket stuff on a faceless page.
Promotion
Make more money from your website & future-proof your business
Join Raptive and earn a +15% higher RPM year-over-year— guaranteed.
As the world’s largest ad management platform, our best-in-class ad code optimizations, direct sales team, and exclusive partnerships deliver industry-leading RPMs.
Plus, you will gain access to a team of 350+ experts and an exclusive suite of services and solutions to drive revenue, build audience, and future-proof your business.
Apply now if your site is 100% original content and consistently earns 100K+ PVs per month.
Another advantage of a faceless page is that you can outsource it a lot more easily because you do not need to be personally involved in the production.
But, the biggest advantage of a faceless page is that it makes it a lot easier to sell the page if it is not tied to you.
This is because the buyer will be able to buy the page and continue running it exactly the same way.
If your goal is to sell your own low ticket or high ticket products or services, I think that a personal brand page is a much better option because the trust helps with sales.
Like newsletters? Here are some newsletters you might enjoy.
However, if your goal is to monetize from shoutouts, affiliate or sponsored posts, a faceless page is often better.
It does not take a lot of time to create the content for IG pages, so I personally have faceless pages as well as pages where I show my face.
If you want to learn how to grow and monetize an Instagram page, take a look at the Instagram Digital Creator 2.0
I also offer Instagram page audits here.
And I have a done for you service here.
Dan