8 Ways to market digital products

There are many ways that you can drive traffic to your digital products. In this post, I will show 8 ways that you can get more visitors to your digital products.

1. Instagram

With over a billion active users, Instagram is a visual powerhouse. To drive traffic from Instagram, focus on creating engaging, high-quality images and stories that resonate with your audience.

The trick to getting traffic to your digital products from Instagram is to use manychat. This is an app that allows you to automatically link people to your product page when they comment a certain word.

So, what you do is you tell people to comment a certain word in order to get the link to your product. The best way to do this is by creating a lead magnet which people comment to receive. In order to get the lead magnet, the person needs to enter their email and get onto your email list.

I go into full detail about using Instagram to get traffic in the digital creator 2.0

2. LinkedIn

LinkedIn is the go-to platform for professional networking. It offers a unique opportunity to share more in-depth content that appeals to industry professionals.

Right now LinkedIn is giving great reach, especially with carousel and image posts.

The trick is to really capture people’s attention with a good hook.

Also, regularly posting articles or sharing updates that link back to your digital products can help you reach a more professional audience which typically has a lot of spending power.

Engaging with comments and participating in industry-specific groups will also increase your visibility and drive traffic.

Also, make sure to link to your email list from your bio and from within the posts themselves or the comments. LinkedIn can be a great place to grow your email list!

Bonus tip: LinkedIn is also a great place to find sponsors.

3. Twitter

The fast-paced nature of Twitter makes it ideal for sharing quick updates about your digital products.

Use engaging tweets, relevant hashtags, and eye-catching images or videos to draw attention. Engaging with followers through replies and retweets can also boost your visibility.

The trick to get a lot of views on Twitter is to create threads that have a strong hook. The easiest way to find them is to look for threads that went viral for your competitors.

Don’t forget to pin a tweet with a link to your product or email list on your profile and include links to your product or newsletter as replies to your tweets themselves.

4. Pinterest

Pinterest is an underutilized platform that can drive significant traffic, particularly if your digital products include visual content like tutorials, infographics, or listicles.

Create pins with attractive, vertical images that link back to your product pages.

Organize your pins into well-curated boards and use SEO-friendly descriptions to enhance discoverability.

The great thing about Pinterest is that it allows you to directly link to your digital products from within the pin.

5. Facebook Pages

Despite changes in the algorithm that reduce the organic reach of business pages, Facebook still holds value for promoting digital products.

Share engaging content regularly and encourage interaction by starting conversations and posting questions.

The trick to Facebook is to gain initial traction by buying page likes cheaply, then you create image posts and link to your product in the comments.

Utilize Facebook Insights to optimize your posting times and measure engagement rates.

6. SEO (Search Engine Optimization)

SEO has become a lot harder for digital marketers, but there is still some traffic to be had.

Optimize your product pages with relevant keywords, quality links, and a mobile-friendly design.

Ensure your content answers the questions your target audience is asking and use meta descriptions to improve visibility in search engine results.

Regular updates to old content can also improve rankings.

7. Flipboard

Flipboard allows you to create your own magazines filled with content related to your digital products and other sources.

By curating content on specific topics, you can attract readers who are interested in your niche.

Promote your Flipboard magazine on your product pages and other social media platforms to maximize exposure.

8. Email Newsletter

Building an email list allows you to communicate directly with your audience. Regular newsletters can keep your audience engaged and encourage repeat visits to your product pages.

Include exclusive content or early access to new products to add value for subscribers, and always provide clear links back to your digital products.

All of the traffic sources listed above allow you to grow your newsletter and email list by linking people to your lead magnets in exchange for their emails.

It is crucial that you make sure to do this because it protects you in the long term because you actually own the email list.

Each of these platforms offers unique benefits and can be tailored to suit the specific needs of your digital products. By diversifying your approach and consistently engaging with each source, you can significantly increase the traffic to your digital products and build a loyal customer base.